Associated Press
Tuesday, March 23, 2004

CHARLESTON, W.Va. — Gov. Bob Wise sent a letter to Abercrombie & Fitch on Monday demanding that the clothing retailer stop selling a T-shirt that spoofs the state with the slogan, "It's All Relative in West Virginia."

Wise said the T-shirt depicts "an unfounded, negative stereotype" of the state.

"I write to you today to demand that you immediately remove this item from your stores and your print and online catalogues," Wise wrote. "In addition, these shirts must be destroyed at once to avoid any possibility of resale and proof be given thereof."

Abercrombie & Fitch spokesman Tom Lennox declined to say whether the New Albany, Ohio-based company would comply with the governor's request. He said the T-shirt, which features the slogan on an outline of the state, has been selling well at $22.50.

"Abercrombie and Fitch was born and raised in the USA, and we honor all 50 states in the union," Lennox said.

West Virginia is not the only state that is spoofed on an Abercrombie & Fitch T-shirt. Another shirt's slogan is "New Hampshire. 40 million squirrels can't be wrong."